Case Studies

Authority Wins That Moved the Needle

Real ranking, traffic, and revenue outcomes from editorial authority campaigns across SaaS, legal, agency, and local markets.

Some client sites cannot be disclosed publicly. In those cases we keep the brand and domain anonymous to protect confidentiality, campaign strategy, and live Google visibility while still showing the underlying results.

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SaaS / B2B
+214%
Organic traffic growth in 9 months

B2B SaaS authority growth

A workflow platform scaled authority with 68 editorial placements and pushed 23 priority keywords into commercially meaningful positions.

68 placements built
23 priority terms lifted
DR 42->71 authority lift
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Legal / Law Firm
+180%
Inbound lead growth in 6 months

Local law firm authority expansion

Strategic legal coverage and local authority signals helped a personal injury firm move key pages into the top positions across three high-value cities.

42 legal placements
3 city markets won
6 mo measured period
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Agency / White Label
5x
Revenue growth from fulfilment scale

White-label agency scale-up

A silent delivery model let an agency grow from 8 to 40 active clients without adding an in-house outreach team.

40 active clients
DR 65+ average placement tier
92% retainer retention
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More Niches

Additional vertical wins across competitive markets

Most of these are anonymised by niche rather than brand name. Clients often want the results shown, but not the live campaign mechanics, publication footprint, or domain publicly attached to the account.

Names, domains, and publication footprints are withheld on purpose. In competitive or regulated markets, clients want link building handled confidentially, with as little public trace as possible, so Google and competitors are not handed an easy map of the campaign.

Fintech
+126%
Demo request growth

Regulated finance platform

Authority campaigns around category and comparison content improved trust signals and lifted commercial visibility.

29 placements
14 top 5 terms
6 mo measured period
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Cybersecurity
+148%
SQL growth in 9 months

Security category authority campaign

Thought-leadership placements and relevant security coverage improved visibility for solution pages tied directly to sales conversations.

33 editorial links
9 mo measured period
Top 3 commercial clusters won
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Healthcare
+91%
Patient lead growth

Specialist clinic group

Careful authority work in a YMYL environment improved trust around treatment pages without relying on aggressive anchor tactics.

24 placements
7 priority pages lifted
YMYL trust-led approach
Discuss healthcare SEO
Dental
+137%
Treatment enquiry growth

Multi-suburb cosmetic dental brand

Local authority building and regional editorial mentions improved rankings for high-margin treatment terms in competitive suburbs.

6 suburbs improved
Top 3 map pack reach
12 mo compounding lift window
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Real Estate
+102%
Organic lead growth

Property search and developer pages

Editorial property coverage and city-specific authority signals lifted non-brand organic traffic for commercial location pages.

21 placements
12 page 1 terms
4 mo first lift window
Talk through a property campaign
Home Services
+163%
Lead volume growth

Multi-city service-area business

Location-focused authority campaigns improved lead volume without scaling paid search at the same pace.

9 city pages lifted
-23% paid reliance
8 mo measured period
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Revenue By Niche

Anonymous client revenue wins
across competitive niches

Many clients do not want public attribution tied to active link acquisition campaigns. We keep names, domains, and identifying details private so there is no obvious public trail connecting your brand to ongoing link building activity.

Names, domains, and publication footprints are withheld on purpose. In competitive or regulated markets, clients want link building handled confidentially, with as little public trace as possible, so Google and competitors are not handed an easy map of the campaign.

SaaS 9 months

Series B workflow platform

Editorial placements to category and comparison pages helped organic move from support channel to pipeline driver.

$486k new pipeline attributed
+221% demo-driven organic traffic
17 commercial terms into top 3
Anonymous due to category competition and an ongoing enterprise sales motion.
Law Firms 6 months

Multi-location injury firm

Legal editorial coverage and local authority signals improved visibility for high-value practice area pages in three cities.

$310k estimated retained fees added
+184% qualified case enquiries
11 money keywords lifted
Anonymous because the client did not want public association with active link acquisition in a YMYL niche.
E-commerce 5 months

DTC home and lifestyle brand

Digital PR and category-page authority work increased non-brand purchase traffic before peak season.

$192k incremental organic revenue
+97% category page revenue
31 earned media mentions
Anonymous to avoid exposing supplier relationships and a current publication strategy.
B2B Services 7 months

National professional services firm

Authority building around core service pages improved inbound lead quality and reduced dependency on paid search.

$268k closed-won revenue influenced
+141% sales-qualified leads
-23% paid acquisition reliance
Anonymous because the buyer team asked us not to disclose channel strategy while campaigns were still live.
Agencies 12 months

White-label SEO partner

Silent fulfilment gave the agency enough delivery capacity to retain more accounts and grow average contract value.

$402k annualised revenue expansion
5.1x link-delivery capacity
92% retainer retention
Anonymous because the client resells under its own brand and does not want fulfilment partners named.
Local Brands 8 months

Multi-city home services company

Location page authority and local editorial mentions improved rankings in expansion markets without aggressive ad spend.

$226k new booked revenue
+163% organic lead volume
9 city pages into top 5
Anonymous because the client is still entering new markets and wanted campaign mechanics kept private.
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