Press releases still have a place in SEO, but buyers often expect the wrong thing from them.
What press releases can do
They can help with announcement distribution, brand visibility, and occasionally supporting coverage when there is a real story behind them.
What they usually do not do
They usually do not replace stronger editorial coverage or act as a serious authority-building tactic by themselves.
This is why they should be judged against a stronger digital PR for SEO framework rather than sold as an independent shortcut.
See where your authority strategy is still exposed
Request a free authority audit and we will show you which pages deserve links first, where your current authority is fragmented, and what would actually move rankings.
Need help deciding whether a press release is worth doing?
We can review the story angle and tell you whether it belongs in a real PR campaign or should be handled differently.
Final takeaway
Press releases can still support visibility, but they are rarely the strongest source of SEO authority on their own.